YuLife - Animation Guideline
YuLife produces a range of animations across its brand. These needed a single reference that could both guide external agencies and serve as the foundation of the brand's motion language.
My role
Motion designer
Team
Illustrator: Cristina I. Designer: Ivana Bugarinovic Art director: Amit Chanda
The project
YuLife uses motion both in the product and to promote it. I audited those animations and, together with the team, defined the motion direction. The aim was to make how these animations are built explicit and repeatable, so anyone producing motion for YuLife stays consistent with the brand.
The solution
A guideline with animation examples and breakdowns of how each is built, covering character animation and easing as well as lettering for video, with clear do's and don'ts. Alongside it I authored a pre-composed After Effects animation library that was adopted across teams.
The guideline standardized animation delivery across external partners and agencies, reducing turnaround time and keeping motion consistent across every brand touchpoint.