YuLife - Insurance Onboarding Animation

YuLife is a B2B insurance company with a product built around life's unexpected moments. The onboarding animation needed to explain a life insurance product in a way that felt human and approachable rather than clinical or fear-driven.

My role

Designer and animator, in-house creative team.

Team

Illustrator: Cristina I. Art director: Amit Chanda

The project

Explain the product to new users with emotional weight but a warm, approachable tone, as a narrative across financial protection, health, and everyday life. Challenge: convey loss without depicting it.

The solution

A house being built is a metaphor for continuity: life and the home go on, because the family's expenses are covered. That framing drove composition and pacing. I designed and animated the house from scratch in YuLife's warm, flat style, plus supporting scenes (lock, heart, clock), and wove in the giraffe mascot to tie the story to the brand and keep the tone light.