YuLife Animation guideline
YuLife produces a range of animations across its brand. These needed a single reference that could both guide external agencies and serve as the foundation of the brand's motion language.
My role
Motion designer at YuLife, responsible for defining the animation guideline that shapes the brand's motion language.
Credits
The project
YuLife has several animations that needed a guideline, both to share with external agencies and to act as the foundation of the brand's motion language. The aim was to make how these animations are built explicit and repeatable, so anyone producing motion for YuLife stays consistent with the brand.
The solution
I created a guideline containing animation examples with breakdowns of how they are built. It covers character animation, including how to ease movements, as well as lettering for video. It also includes do's and don'ts, giving both the internal team and external agencies a clear, consistent reference for producing motion that fits the brand.